Marketing Strategy and Customer Experience Consulting

I bring together customer insight, experience design, and cross-functional leadership to create human-centered journeys that connect digital and real-world interactions.

Experience mapping:

How do you want customers to experience your brand?

Who are your key audiences?

What does the audience journey look like?

What are the key barriers, drivers, emotions and roles of communication?

Messaging Strategy:

How do your multi-channel marketing programs align?

Do you represent the brand consistently?

Are you providing the right messages to customers where they are?

Channel Strategy:

Where are your messages reaching your target audiences?

Where are you getting the most ROI with your current strategy?

Social Strategy:

Implementation of strategies to drive customers to your brand?

Content Audit + Recommendations:

Does your content align to your business goals?

Does your content meet the needs of your customers?

Contact me at jennifer@jenniferhodroge.com to learn more!